مدى التزام المنشآت السياحية بتحقيق أبعاد التنمية السياحية المستدامة "دراسة ميدانية على المنشآت السياحية في الساحل السوري"
Abstract
The objective of the research is to determine the extent of the commitment of tourism establishments in the Syrian coast to implement sustainable tourism development through its dimensions: environmental, economic, social, cultural, spatial, and guest satisfaction. The research is based on the descriptive approach. The study community is composed of all employees in the departments of tourism establishments (first, second and third class hotels, major restaurants, travel and tourism offices). The sample of the study was Fahmi, a soft sample from the previous society. It reached (200) individuals, which were distributed to the administrators in the tourist establishments in the study field, and (183) questionnaires were retrieved and valid for the statistical analysis, with (91.5%) response rate.
The research found that the tourist establishments in the study are committed to the medium dimensions of sustainable tourism development, in terms of environmental, economic, social and spatial dimensions. As for the cultural dimension and after the guest satisfaction, the degree of commitment was great.
هدف البحث إلى تحديد مدى التزام المنشآت السياحية في الساحل السوري بتطبيق التنمية السياحية المستدامة من خلال أبعادها: البيئي, والاقتصادي, والاجتماعي, والثقافي, والمكاني, ورضا الضيف. اعتمد البحث على المنهج الوصفي, وتكون مجتمع الدراسة من جميع العاملين في إدارات المنشآت السياحية (فنادق الدرجة الأولى والثانية والثالثة, مطاعم كبرى, مكاتب السياحة والسفر), أما عينة الدراسة فهي عينة ميسرة من المجتمع السابق, حيث بلغت (200) مفردة, تمّ توزيعها على الإداريين في المنشآت السياحية محل الدراسة, وتمّ استرجاع (183) استبانة كاملة وصالحة للتحليل الإحصائي, وبنسبة استجابة بلغت (91.5%).
توصل البحث إلى أنّ المنشآت السياحية محل الدراسة تلتزم وبدرجة متوسطة بأبعاد التنمية السياحية المستدامة, وذلك فيما يتعلق بالبعد البيئي, والاقتصادي, والاجتماعي, والمكاني, أما فيما يتعلق بالبعد الثقافي وبعد رضا الضيف فكانت درجة الالتزام كبيرة.
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